Branded Advent Calendars are a great way to market your business and attract new customers.
A branded advent calendar is a quiz where the participants can open a new window in the calendar every day in December leading up to Christmas, or in Ramadan season.
Marketing businesses through branded advent calendars will make more people open up their eyes for your company and the products and services you are offering.
This will certainly make you more visible in the jungle of businesses with their marketing and ads before Christmas & Ramadan.
Beauty brands have been seeing a sales uplift owing to the production of calendars for the past few years.
Advent calendars are largely used today as a means of generating new business, promoting individual products, boost engagement on social media and capture key market insights. The following will detail just a few reasons why they are an effective holiday marketing tool for modern consumers:
Advent calendars offer a unique opportunity for brands generate awareness, with multiple repeated touchpoints over the busiest shopping month of the year. A physical and visual reminder of your brand every day from Ramadan 1 to Ramadan end, Or December 1 to December 25, calendars can be used to showcase new product launches, highlight beloved bestsellers or demonstrate the breadth of merchandise on offer. For a new brand wanting to join the scene, advent calendars are a great way for consumers to sample small-size testers of your merchandise and find their favorites.
Product advent calendars can be designed cleverly to represent your business or company in aesthetically engaging ways. Nailing the look of your creation will include full branded imagery, logos, copy and custom illustrations. The more covetable it looks; the more likely customers will choose it. Brands can play around with the holiday theme to keep their calendars seasonal and encourage buyers to share photos of their attractive purchase and its contents.
Social media amplification is key to advent calendar marketing success. Create a digital version of your calendar, unveiling a different product each day to recreate the buzz of the physical product on your social platforms. This preview will they move your followers to purchase, potentially driving a number of new sales. Consider counting down to the release or launch of your calendar itself to promote even more anticipation around this time. Invest in quality content, particularly on visual platforms like Instagram and TikTok. Perhaps work with influencers using a robust gifting programmed to spread the word exponentially and boost recognition.